The University of Sunderland has teamed up with Blaupunkt Tools to help launch their new range of garden equipment.
Blaupunkt, famous for the production of car stereos, are now branching out into the garden tools sector, releasing their new range soon in the UK.
The University’s Enterprise & Innovation Directorate, which covers a range of external business offers, will work with Blaupunkt to oversee their launch on social media and digital platforms.
The working partnership will also see the future use of interns from the University, experiential marketing campaigns, with facilities utilised at the University’s new centre for Enterprise & Innovation – Hope St Xchange.
Commercial Manager for the University, Mal Robinson said: “It is a real coup for the University to be working with a brand as established as Blaupunkt. We are very happy they have chosen to work with us and put their faith in us for something as important as launching their new range of garden products – a sector they have not entered before.”
Robinson added: “This will be the pilot project that will showcase what the University can offer to external businesses, from creative thinking to product launches at the likes of Hope St Xchange”.
Chief Technical Officer for Blaupunkt Tools, Dave Crowder commented: “This is an exciting opportunity for both parties and we are delighted the Enterprise and Innovation Directorate are on board to assist with the launch online.”